James Dooley Podcast

James Dooley speaks with Luke Baston about fixing weak SEO performance across franchise locations. James Dooley hosts the discussion and Luke Baston explains why many franchise websites fail due to technical issues, poor page structure, and incorrect local targeting. The episode covers common mistakes such as unnecessary duplicated pages, over templated content, and trying to rank too broadly too quickly with Google Business Profiles. Luke Baston also explains how franchises can strengthen location pages using real case studies, local proof, and data rich content that large language models trust. The conversation finishes with a practical breakdown of franchise technical audits, including crawling, rendering issues, JavaScript risks, and why custom analysis matters at scale.