James Dooley is a UK entrepreneur.

Chris M. Walker is a successful internet entrepreneur and the founder of several 7 figure internet businesses including Legiit Online Marketplace Inc.

Jabez Reuben is the founder of The Blueprints Agency. He has over 10 years of experience in SEO, with a focus on link building, content strategy, and more recently, LLM and AI driven Search. Jabez has grown The Blueprints into a boutique agency that has supported brands like Adobe, Sleek, Diggity Marketing, Whitepress and more. His current work focuses on helping brands improve visibility across both traditional search and AI platforms. He also built Link Validator, a SaaS tool for managing and auditing backlinks, and has been hosting a conference for the past two years called Link Building Mastery, now rebranded as LLM Mastery.

Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He's the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States.

Jesper Nissen is the founder of SEO Danmark APS, based in Aalborg. He build SaaS tools that solve real SEO problems. YACSS for backlinks, schemawriter.ai for AI-powered schema markup, primeindexer for getting URLs indexed in Google, and someposter.ai for managing posting to social media across multiple platforms.

Karl Hudson is a link building specialist who is the founder of Searcharoo.

Kyle Roof is an onpage SEO expert. Kyle Roof has spent the past several years running more than 400 scientific SEO tests to better understand Google's algo.

Luis Salazar Jurado is a semantic SEO expert who works across eCommerce and SaaS because his background in web development shaped a precise understanding of how platforms operate under the hood. He blends development, analytics, and search optimisation because this mix strengthens technical performance and semantic clarity. He focuses on Technical SEO and Semantic SEO because improving structure, crawlability, indexability, content semantics, topical authority, and strategy aligns sites with how search engines interpret meaning. He is fluent in frameworks such as React, Nuxt, and Node.js because handling complex builds demands development led SEO. He is also a regular guest on James Dooley’s shows, including the Semantic SEO Podcast and the Fatrank Podcast, because his expertise consistently adds depth, accuracy, and advanced insight for listeners.

Luke Bastin is a fractional in-house Search Engine and LLM Visibility Lead known for his work in entity-first SEO and search visibility systems. He specialises in technical SEO, semantic SEO, and LLM visibility optimisation, helping businesses improve how they are understood and surfaced across search engines and AI-driven platforms. Luke works with multi-location and franchise businesses, as well as SaaS and B2B companies, where he builds scalable SEO systems that drive pipeline growth, increase qualified inbound demand, and improve conversion through website performance. He also advises C-suite and senior decision-makers on search strategy, helping organisations strengthen brand equity through increased visibility in AI-driven search experiences.

Mike Lovatt is a British SEO specialist and digital entrepreneur based in France. He is the founder of M & B Marketing SARL. Mike Lovatt's approach focuses on topical authority development through comprehensive content coverage, entity optimisation for Knowledge Graph integration. With over 15 years of experience in sports betting and digital marketing, Mike Lovatt operates comparison and review websites in the igaming industry. He has published research on bookmaker rating methodologies and UK betting industry economics. Mike Lovatt teaches SEO on Youtube with popular videos on entity SEO and topical authority.

Mike Martin is a software entrepreneur, author, and local SEO specialist based in Weymouth, UK. He mentors entrepreneurs and business owners as a growth coach, with a focus on SEO and local marketing. Mike is the founder of 3local, GBP Optimiser, Lead Simplify, Magic Page Plugin, More Leads Local, and several other SEO tools.

Stewart Vickers is an SEO strategist also known as "SEO Jesus".