Mike Lovatt
Mike Lovatt is a British SEO specialist and digital entrepreneur based in France. He is the founder of M & B Marketing SARL. Mike Lovatt's approach focuses on topical authority development through comprehensive content coverage, entity optimisation for Knowledge Graph integration. With over 15 years of experience in sports betting and digital marketing, Mike Lovatt operates comparison and review websites in the igaming industry. He has published research on bookmaker rating methodologies and UK betting industry economics. Mike Lovatt teaches SEO on Youtube with popular videos on entity SEO and topical authority.
Appears in 7 Episodes
Dollar a Day Amplification Strategy | Social Media Brand (James Dooley Interviews Mike Lovatt)
James Dooley and Mike Lovatt break down the dollar a day social media strategy and explain why small daily ad spend compounds into real brand growth. They discuss how ...
Knowledge Panels for Affiliate Sites | Why You Need a KGMID (James Dooley Interviews Mike Lovatt)
James Dooley and Mike Lovatt discuss knowledge panels for affiliate sites because Google now favours real entities over anonymous blogs. They explain how affiliate bra...
Business Branding 2026 - Control Your Brand SERP (James ft Paul Truscott, Luke Bastin & Mike Lovatt)
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP management matter in 2026. The conversation explains how a corpor...
Personal Branding 2026 - Control Your Brand SERP (James ft Paul Truscott, Luke Bastin & Mike Lovatt)
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and explain why online reputation now matters more in the AI era...
SEO Testing | R&D Split Testing Experiments (James ft Paul Truscott, Luke Bastin & Mike Lovatt)
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why SEO testing, R&D and split testing are essential for staying ahead in modern search. The conversat...
AI SEO Strategies 2026 (James Dooley Chats With Paul Truscott, Luke Bastin & Mike Lovatt)
James Dooley is joined by Mike Lovatt, Paul Truscott and Luke Bastin to discuss the AI SEO strategies driving visibility in ChatGPT, Gemini, Claude and Perplexity in 2...
Semantic SEO for Local Rankings (James Dooley ft Paul Truscott, Luke Bastin & Mike Lovatt)
James Dooley speaks with Mike Lovatt, Paul Troscott and Luke Baston about semantic SEO strategies for local SEO. The discussion explains why local sites need tighter s...
