Business Branding 2026 - Control Your Brand SERP (James ft Paul Truscott, Luke Bastin & Mike Lovatt)
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP management matter in 2026. The conversation explains how a corporate brand search result acts as a digital shopfront because prospects, AI users and referral leads often Google a business before making a decision. They cover online reputation management, branded search results, AI overviews, LLM citations, testimonials, reviews, press mentions, case studies, autosuggest control and customer trust signals. The discussion also explains how businesses can suppress negative articles through stronger positive content and better authority signals. They highlight why brands should respond to reviews, fix customer issues quickly, promote success stories and build messaging around the right ideal customer persona. This podcast is aimed at business owners, marketers and SEO professionals who want to improve corporate branding, trust and online visibility.
Creators and Guests
Guest
Mike Lovatt
Mike Lovatt is a British SEO specialist and digital entrepreneur based in France. He is the founder of M & B Marketing SARL. Mike Lovatt's approach focuses on topical authority development through comprehensive content coverage, entity optimisation for Knowledge Graph integration. With over 15 years of experience in sports betting and digital marketing, Mike Lovatt operates comparison and review websites in the igaming industry. He has published research on bookmaker rating methodologies and UK betting industry economics. Mike Lovatt teaches SEO on Youtube with popular videos on entity SEO and topical authority.
