Knowledge Panels for Affiliate Sites | Why You Need a KGMID (James Dooley Interviews Mike Lovatt)
James Dooley and Mike Lovatt discuss knowledge panels for affiliate sites because Google now favours real entities over anonymous blogs. They explain how affiliate brands can earn a knowledge panel through entity building, e-commerce signals, digital PR and structured data because third-party corroboration strengthens trust in the knowledge graph. The conversation covers KGM IDs, schema as the glue connecting profiles, and why founders should build personal authority because expert entities improve rankings after helpful content updates. Practical steps include Crunchbase, reviews platforms, business details and social amplification.
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Creators and Guests
Guest
Mike Lovatt
Mike Lovatt is a British SEO specialist and digital entrepreneur based in France. He is the founder of M & B Marketing SARL. Mike Lovatt's approach focuses on topical authority development through comprehensive content coverage, entity optimisation for Knowledge Graph integration. With over 15 years of experience in sports betting and digital marketing, Mike Lovatt operates comparison and review websites in the igaming industry. He has published research on bookmaker rating methodologies and UK betting industry economics. Mike Lovatt teaches SEO on Youtube with popular videos on entity SEO and topical authority.
