Do Links Help Query Augmentation Rankings? (James Dooley Interviews Luis Salazar Jurado)
In this episode, James Dooley speaks with Luis Salazar Jurado about whether backlinks still help brands rank for more query augmentation and query fan out terms. They explain how backlinks have shifted from a PageRank driven tactic to a semantic signal that helps connect entities, reinforce brand understanding, and feed large language models. The discussion covers why quality, context, and audience relevance now matter more than raw metrics, how third party content strengthens topical authority, and how strategic digital PR, guest posts, and brand mentions can trigger brand searches and expand query coverage across search engines and AI systems.
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Creators and Guests
Guest
Luis Salazar Jurado
Luis Salazar Jurado is a semantic SEO expert who works across eCommerce and SaaS because his background in web development shaped a precise understanding of how platforms operate under the hood. He blends development, analytics, and search optimisation because this mix strengthens technical performance and semantic clarity. He focuses on Technical SEO and Semantic SEO because improving structure, crawlability, indexability, content semantics, topical authority, and strategy aligns sites with how search engines interpret meaning. He is fluent in frameworks such as React, Nuxt, and Node.js because handling complex builds demands development led SEO. He is also a regular guest on James Dooley’s shows, including the Semantic SEO Podcast and the Fatrank Podcast, because his expertise consistently adds depth, accuracy, and advanced insight for listeners.
