Entity Brand SEO 2026 (James Dooley Interviews Luis Salazar Jurado)
James Dooley interviews Luis Salazar Jurado on entity brand SEO in 2026 and why brand search demand now drives rankings across Google and AI. Luis explains how Google builds trust through the Knowledge Graph, third party validation, and consistent data across the web. They break down KG MID identifiers, why disambiguation matters, and how schema and JSON-LD act as machine readable glue. The episode frames SEO as a full puzzle: on-site structure, off-site corroboration, and omnichannel signals that keep brands visible in AI Overviews and LLM answers.
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Creators and Guests
Guest
Luis Salazar Jurado
Luis Salazar Jurado is a semantic SEO expert who works across eCommerce and SaaS because his background in web development shaped a precise understanding of how platforms operate under the hood. He blends development, analytics, and search optimisation because this mix strengthens technical performance and semantic clarity. He focuses on Technical SEO and Semantic SEO because improving structure, crawlability, indexability, content semantics, topical authority, and strategy aligns sites with how search engines interpret meaning. He is fluent in frameworks such as React, Nuxt, and Node.js because handling complex builds demands development led SEO. He is also a regular guest on James Dooley’s shows, including the Semantic SEO Podcast and the Fatrank Podcast, because his expertise consistently adds depth, accuracy, and advanced insight for listeners.
