James Dooley Podcast

**James Dooley:**
GoHighLevel review. Today I’m joined by Kasra Dash and we’re going to be talking about why we genuinely believe that GoHighLevel is the best CRM software there is. It’s very important for me to make certain that all my clients who are taking high quality leads are converting them. Speed to lead is important. Making sure they are nurturing those leads and warming them up to get the best conversion rates really matters to me because a lot of my lead generation strategies are based on no win no fee and commission based models. So let me kick things off, Kasra. First and foremost, why do you feel that GoHighLevel is the best CRM software out there?

**Kasra Dash:**
I think the first thing that comes to mind is price. As a small to medium sized business, you don’t want to be spending two or three thousand a month on CRM, email lists, text messages, and all that stuff. Usually when you try to go too cheap, you end up spending more by using separate tools like ActiveCampaign for email, another tool for WhatsApp, another for website builders and page builders. The good thing about GoHighLevel is everything is under the bonnet. It includes AI agents, website builders, and even review gathering software. When you think about buying all those tools individually, the cost quickly stacks up.

**James Dooley:**
For me, when I look at GoHighLevel, I probably only use about 20 percent of what it can do, and every week I’m amazed by new features and improvements. One of the biggest issues my clients had was using too many different pieces of software. People were using tools like Unbounce for PPC landing pages and CRO. I actually love the page builder inside GoHighLevel. It’s easy to use and works seamlessly with multi step forms, which I think are brilliant because you’re not asking for everything at once. It gamifies the process and improves completion rates.

Then you’ve got WhatsApp integration, SMS integration, email, and the CRM all in one place so you can track everything end to end. Price is a factor, but having everything together makes it simple for business owners. Do you want to share your screen and show how you’re using it?

**Kasra Dash:**
Yeah, sure. This is my dashboard. I won’t go into conversations because of GDPR, but if I message someone on WhatsApp, Facebook, Instagram, or email, everything shows up in one place. Every interaction gets logged as a contact.

One feature I really like is the AI agents. You can create voice agents. For example, a restaurant can train an AI agent to take bookings by setting opening hours, table availability, and rules. You can also use it as a lead collector out of hours. You train it to collect a name, email, and phone number when the office is closed.

**James Dooley:**
I want to jump in there. We ran a lot of tests with AI voice agents. Many of our clients were only open 9 to 5 and relied on overflow call centres. When we moved to GoHighLevel’s AI voice agent, costs dropped and conversions improved. We trained the agent to do basic fact finding like name, phone, and email. When staff returned on Monday morning, they had qualified enquiries waiting. It’s been transformational for a lot of clients.

**Kasra Dash:**
Exactly. Even a 30 percent uplift is better than nothing. Alongside voice AI, there’s conversation AI. You can train chatbots by letting them scan your website. It reads your homepage and about page to understand your business, then naturally asks for information like email or phone number. It feels very human.

There’s also the knowledge base, marketing tools, social media planners, email campaigns, countdown timers for offers, and automation flows, which I personally use the most. When someone subscribes on my website, they’re automatically added to my mailing list and workflows.

You also have website builders, multi step forms to filter out time wasters, memberships, reputation management for reviews, reporting, and integrations with tools like Make.com and Google Search Console.

**James Dooley:**
I want to share a success story. I invested in a sports betting brand and wanted omni channel marketing. We didn’t just rely on Twitter. We captured emails, grew social media, pushed Telegram, YouTube, WhatsApp, and SMS.

The key was tagging users inside the CRM. Some people preferred video. Others hated email but loved WhatsApp. We could segment and send content based on preferences. Other CRMs couldn’t do this properly. Having everything in one system also helped with GDPR compliance. Since moving to GoHighLevel, we’ve never looked back.

I want to be transparent. I’m a brand ambassador for GoHighLevel, but I’m not here to push affiliate links. Go and search for GoHighLevel yourself and sign up. If you want to see our SOPs or learn how we use it, reach out to me at jamesdooley.com. If you want the affiliate link, that’s fine, but it’s not required. I genuinely believe this is the best CRM software out there, and that’s my and Kasra’s honest review of GoHighLevel.