James Dooley Podcast

James Dooley speaks with Dan Petravvic about AI SEO and what it takes to rank in AI overviews and LLM driven search. Dan explains why SEO and GEO are not the same, why “generative engine optimisation” is a misleading label, and why AI SEO is the most practical framing for the industry. The conversation breaks down selection rate optimisation, model bias, and how tools like Treewalker.ai probe probabilistic outputs to find weak confidence points in brand understanding. Dan also explains why traditional SEO still matters because LLMs pull from top search results, why brand familiarity often beats technical hacks, and how user behaviour signals and multi channel marketing build the kind of notability models trust. The episode finishes with practical ideas around branded queries, persona based prompting, and Microsoft’s UserLM approach to simulating realistic user journeys.

Where to Listen to This Episode

Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic) is available across all major podcast platforms. Choose your preferred platform below.