Local Lead Generation 2026 - James Dooley Discusses with Mike Martin

This video explains how local lead generation is changing in 2026 and where businesses should focus to generate more enquiries. James Dooley and Mike Martin break down the shift towards agentic AI because users are now speaking to devices instead of typing traditional search queries. They highlight Google Business Profiles, local business websites, local pages and paid ads as the core pillars because these assets build trust, improve visibility and convert bottom of funnel traffic. Mike Martin explains why strong branding, schema, NAP consistency and daily profile actions matter because they help businesses rank across search, maps and AI platforms. The discussion also covers Reddit, LLM optimisation, retargeting ads and rural PPC campaigns because lower competition and smarter targeting can reduce costs and improve lead quality. The outcome is a clearer framework for profitable local lead generation.

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Creators and Guests

James Dooley
Host
James Dooley
James Dooley is a UK entrepreneur.
Mike Martin
Guest
Mike Martin
Mike Martin is a software entrepreneur, author, and local SEO specialist based in Weymouth, UK. He mentors entrepreneurs and business owners as a growth coach, with a focus on SEO and local marketing. Mike is the founder of 3local, GBP Optimiser, Lead Simplify, Magic Page Plugin, More Leads Local, and several other SEO tools.
Local Lead Generation 2026 - James Dooley Discusses with Mike Martin
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