Listicle Link Building For ChatGPT (James Dooley Interviews Jabez Reuben)
This video explains why listicle link building improves visibility in ChatGPT because structured content simplifies information retrieval. James Dooley and Jabez Reuben explain that LLMs expand queries into multiple variations, so brands appearing across multiple listicles gain higher exposure. They highlight that ranking across different article types builds consensus because repeated mentions strengthen entity recognition. The discussion covers comparison content, review articles, and decision-stage content because varied formats reinforce relevance. They also explain competitor inclusion because association with recognised entities improves classification. The key takeaway is direct. One listicle does nothing, but consistent structured mentions across multiple assets increases the probability of being included in ChatGPT responses.
Creators and Guests
Guest
Jabez Reuben
Jabez Reuben is the founder of The Blueprints Agency. He has over 10 years of experience in SEO, with a focus on link building, content strategy, and more recently, LLM and AI driven Search. Jabez has grown The Blueprints into a boutique agency that has supported brands like Adobe, Sleek, Diggity Marketing, Whitepress and more. His current work focuses on helping brands improve visibility across both traditional search and AI platforms. He also built Link Validator, a SaaS tool for managing and auditing backlinks, and has been hosting a conference for the past two years called Link Building Mastery, now rebranded as LLM Mastery.
