James Dooley Podcast

James Dooley: The importance of embracing artificial intelligence for entrepreneurs. If you are an entrepreneur watching this, should you be embracing AI?

We are in the AI era now with OpenAI ChatGPT, Anthropic Claude, Google Gemini and Perplexity AI Perplexity.

Should entrepreneurs be embracing AI within the business or is it just shiny object syndrome?

Craig Campbell: They should embrace it.

James Dooley: Then why? What should they be embracing?

Craig Campbell: Everything and anything.

First, understand what AI is capable of.

Most people in digital marketing instantly think about content writing, links, websites and SEO.

But AI can do far more than that.

It can help with customer service, chatbots, appointment booking, lead nurturing, automations, texting customers and business workflows.

If you own a nail salon, a property business or a call centre, there are endless ways AI can improve operations.

James Dooley: For me, I think we are probably using 0.01% of what AI can actually do.

The scary part is how fast it is evolving.

Internally, our mindset is simple.

If you do not try to put yourself out of business with AI, someone else will.

So we constantly ask ourselves how AI can improve what we already do.

Craig Campbell: Exactly.

I love hearing how other people are implementing AI.

We had a conversation this morning about website creation.

You were talking about putting up a website in minutes with schema, articles and automation all handled.

That is fascinating.

But there are still loads of things none of us fully understand yet.

James Dooley: One of the hardest things is shiny object syndrome.

One minute everyone says Claude is the best.

Then people jump back to ChatGPT.

Then Gemini improves.

It becomes difficult building systems and SOPs when everything changes weekly.

How are you approaching that internally?

Craig Campbell: I am cautious about going all in on one tool.

I have flipped between them all for different reasons.

Right now everyone is obsessed with Claude for design.

But next month ChatGPT or Gemini could release something better.

That is why I am careful about building my whole business around one specific tool.

Some things are stable, like website creation using HTML and design workflows.

But other areas are moving too fast.

James Dooley: Let’s move it away from digital marketing.

What about voice AI, lead nurturing and automation systems?

You are helping businesses grow using AI now.

How are you implementing that?

Craig Campbell: We are literally meeting someone after this to discuss it.

We look at businesses and identify where AI can reduce costs and improve speed.

Take lead response time for example.

If someone submits an enquiry at 11pm and your office is closed, AI can still reply instantly, collect the data, nurture the lead and even book appointments.

That matters massively in industries where speed wins the sale.

James Dooley: Especially with call centres.

Craig Campbell: Exactly.

You do not necessarily need a hundred staff anymore.

AI can handle the repetitive parts while your best salespeople focus on the hottest leads.

We are looking at AI for email responses, WhatsApp, SMS, social media messaging and automated customer handling.

It works 24/7.

It follows scripts consistently.

Humans make mistakes. AI does not get tired or emotional.

James Dooley: The big thing for me is helping businesses level up without massively increasing costs.

AI is allowing entrepreneurs to scale faster than ever before.

Craig Campbell: Absolutely.

Most businesses are still stuck in the dark ages.

Some still do not even have proper websites or automations in place.

There is massive opportunity right now for entrepreneurs willing to embrace AI properly.

James Dooley: Anyone watching this, we are talking about the importance of artificial intelligence for entrepreneurs.

Is there anything we missed?

What are you currently using AI for inside your business?