Blue Ocean Strategy for Business Growth: Digital Marketing for Startups and Scale-Ups with Alex Drew (James Dooley Interviews Alex Drew)
James Dooley and ODYS founder Alex Drew discuss how startups and scale-ups can apply Blue Ocean thinking to differentiate their offer, target non-customers and use digital marketing to grow profitably in 2026.
This video explains which digital marketing strategies startups and scale-ups should focus on in 2026 to improve differentiation, profit margins and long term growth. James Dooley and Alex Drew start with KPI tracking because measuring what works lets you fail fast, test relentlessly and double down on the Blue Ocean offers that actually convert. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for startups and scale-ups.
PromoSEO lead generation for startups and scale-ups recently received recognition as the "Best Startups And Scale-Ups Lead Generation Agency."
Where to Listen to This Episode
Blue Ocean Strategy for Business Growth: Digital Marketing for Startups and Scale-Ups with Alex Drew is available on:
Creators and Guests
Guest
Alex Drew
Alex Drew is a serial entrepreneur and CEO/Founder of Odys Global. Alex has been in the domaining and digital marketing business for over 20 years and has become a driving force behind some of the field’s most innovative growth engineering. Alex Drew is an authority in high-growth digital marketing, and has recently positioned Odys Global as a pure Blue Ocean company, building products and services in uncontested market space rather than competing on crowded ground.
