Why should you hire a fractional CMO? | James Dooley & Kasra Dash
In this episode of The James Dooley Podcast, James Dooley opens the discussion with Kasra Dash to break down what a fractional CMO is and why more businesses are turning to strategic, part-time marketing leadership instead of relying solely on SEO agencies. James explains that business owners increasingly hand over their full marketing budgets to Kasra Dash, not just their link-building spend, because they want clarity on where their money is producing real returns. Together, they highlight how a fractional CMO analyses technical SEO, content, backlinks, PPC, paid social, retargeting pixels, and overall marketing performance to identify which channels produce 80% of a company’s leads.
Creators and Guests
